Using Facebok Ads is a great way to sell a product and if you set this up correctly, then you can ensure that you will pay less for each click than you earn from each visitor on average. That means that your advertising campaign will make you direct ROI and you can keep investing more into your daily budget and getting more out of it in kind.
But that’s only one way to use Facebook Ads, which actually have a plethora of different applications. Another example is to use them to build a mailing list and this can work incredibly well when it comes to selling big ticket items. Here’s how. Work Out Your CLV The first thing to do, is to work out your CLV. This is your Customer Lifetime Value and it basically tells you how much each lead that engages with your brand is going to be worth to you. The idea is that someone who subscribes to your mailing list is likely to be a fan and therefore is likely to buy a product from you. Moreover, they’re likely to buy multiple products from you. If you have a subscriber who buys 10 products from you over the course of a year, then they’re worth a lot more than they might appear on paper. In order to calculate how much your subscribers are worth to you then, you need to work out what the average amount each subscriber has earned you so far is. Add up the total and divide it by the number of subscribers. This is your CLV. Use CPA Now comes the next acronym: CPA or Cost Per Action. This basically means that you’re paying for a particular action to be carried out, other than a click. You can choose from a variety of actions but the one we’re interested in of course is people subscribing to your mailing list. Using CPA in this way, you now only pay for subscribers, rather than paying for people who click and then may or may not subscribe to your list. If you have previously calculated your CLV then this becomes a very simple formula for profiting from your mailing list. All you need to do is ensure you pay less for each subscriber than their CLV and that way, you’ll keep increasing your profits over time without any drawbacks!
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Any money you spend on an advertising campaign should always be an investment. That is to say that the amount you get out should be dwarfed by the amount you put in, so that you can continue to spend more and see your profits rise and rise.
Unfortunately, this isn’t how every Facebook Ads campaign looks to every marketer. Many of us will pay for Facebook Ads and find that we don’t see that money back – that rather our profits are stunted and we feel as though we’re haemorrhaging cash. So what’s going wrong? And how can you fix the problem? Here are some things to try… Targeting One thing to look at is your targeting and whether or not you’re reaching the right people with your ads. The aim here is not to reach as many people as possible and get as many clicks as you can. In fact, getting too many clicks is worse than not getting enough! Instead, the objective is to more of the right kind of visitors. Try using more stringent targeting in your ads and try thinking about ways to prevent the wrong type of person clicking on your ad. Sales Pitch Something to think about is that it might not be a problem with your adverts but rather a problem with your landing page. If you are paying to send visitors to a page where they can buy a product, then you need to ensure that you are effectively influence visitors to click buy and that you are effectively making your product sound and look exciting. The Product Or perhaps the problem is even more fundamental still? Maybe your product simply isn’t that appealing. In this case, you might want to consider changing your tactic and properly researching the market before investing in your next item to sell. Or perhaps it’s just that the price isn’t right for that product? Try tweaking the price and see if that helps you to improve your conversion rates and profits. Experiment It can take a while to land on the perfect combination of price, product and advert and experimentation will unfortunately cost you money. Make sure that you experiment in ways that won’t cost the Earth then – perhaps in a smaller niche to begin with for instance. This way, you can hone your skills in an easier environment and then translate that perfect campaign to your ideal niche. Business are really experiencing a difficult time during this Covid 19 pandemic.
. How can businesses keep there clients engaged during this time. . Be active on social media, provide your clients with DIY's and tutorials they can do at home. . Example: a salon can share tips and tutorials on how to keep hair in good conditions. . A restaurants can share recipes and quick and easy ways to prepare meals. . Events business can share decoration inspirations and tips on how to plan events. Bimboism is rampant in today’s media climate where those who do get their fifteen minutes of fame squander it with empty words and idiotic antics. Think about how much of YOUR time is wasted when you watch TV, listen to the radio or read newspapers or magazines. How long do you stay with a story if it’s not pertinent to your interests or if the interviewee is dull? With so much competition for your attention it’s easy to move on to the next best thing.
If you don’t want to become the next bimbo and instead touch the hearts and the minds of the nation, here are three things to avoid. 1. Give a fatty bone. The quickest way to lose interest is to ramble. When you can’t make your point succinctly your audience tunes out-literally. They change the channel or they shift their attention. To keep your audience jazzed respect their time by getting to the point of what they want to know. Give them value every second you’re speaking. Shave off any unnecessary fat and get to the bone, the real core of what you have to give. 2. Be professorial. In my experience people who have the highest degrees are the biggest bores. They speak with the jargon of their industry or training using long sentences and obscure ideas. Simplifying is the key to communication. 3. Praise the Lord. Preaching will set people hellbent against you. I don’t know about you but when someone tells me what to do I automatically rebel. Whenever you’re attached to an idea and try to push it on someone it’s natural to resist. When you have an agenda people sense it. If you’re unattached to the outcome your audience will be more receptive to you and your ideas. Allow them to make their own choices based on the information you impart. Tempt them with heavenly insights and offers. In recent years we’ve seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.
Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done. The one thing your small business MUST have is a web site. Sure, ten years ago having a site was an option many small businesses could do without. But that is no longer the case. Here’s why: * These days consumers and business leaders are more likely to use search engines than the Yellow Pages. They’ll type the name of your town and your type of business into Google and start their research from there. * A web site lets you put as MUCH information as you want in a public forum. You no longer have to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now you can keep all that information available on your web site 24/7 at little or no cost. * You know as well as I do that most customers are a little shy about asking questions. Often they don’t even want you to know they’re interested until AFTER they have learned more about your product, service, or idea. A web site allows that vast number of potential customers to privately and anonymously read all about your business. Then, when they’re ready to buy, they’ll come forward with their questions and orders. This is a MUCH more efficient way to do business, which leads to my next point. * Web based business operations can be EXTREMELY EFFICIENT. Customers often prefer convenient email over phone or in-person visits. Email encourages customers to organize their ideas, contacting you when they know what they want and are ready to act. You’ll find your web site generates many more customers and the customers you get are better organized. * Finally, women love to buy from women-owned businesses. Women, as a group, tend to be less compulsive shopper than men. While a large segment of men will buy an item on impulse, the vast majority of women prefer to learn about your product or service, getting all the details they can before placing an order. Web sites are perfect for presenting a lot of information at very little cost. |
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